Our Master of Business program gives you the opportunity to gain specialist knowledge in a business discipline of your choice.  

 

The Master of Business program is available in 10 different disciplinary fields:  

Professional Accounting Accounting Applied Finance Strategic Advertising Intergrated Marketing Communication Marketing Public Relations Human Resource Management International Business Philanthropy and Nonprofit Studies

 

PROGRAM STRUCTURE

Each discipline area within the Master of Business consists of 144 credit points of study.  For those who are new to the discipline there are 48 credit points of introductory units through which you will develop an appropriate level of foundation knowledge.  Alternatively, if you have an appropriate undergraduate degree you may be entitled to receive advanced standing for the introductory units.  The remaining component of the major enables the development of deeper discipline knowledge through core and elective units (96 credit points)....

This two semester or equivalent on-campus course - Master of Marketing is offered by the Faculty of Business initially only at the Hobart campus with the majority of units involving flexible delivery, with web-based teaching and learning, lectures and tutorials, combined with intensive face-to-face workshops or seminars as appropriate. The course is full fee paying. Fees cover tuition, all study materials (with the exception of text books) and costs associated with the study sessions. All units are subject to formal assessment normally including assignments and a final examination.

 

Admission & Prerequisites

 

The Faculty of Business may accept as a candidate for the Master of Marketing:...

Master of Business Administration/Master of Marketing

 

This combined degree program allows students to undertake studies in the more general business disciplines of the Master of Business Administration while also studying the specific Marketing courses of the Master of Marketing.

The Master of Business Administration program is designed to provide students with a range of analytic, strategic and leadership skills which will prepare them for increasingly competitive careers in business management in the corporate and public sectors. The program offers a grounding in fundamental business areas such as accounting, finance, organisational behaviour, economics, marketing and management. Analytic and problem solving skills are emphasised through an applied understanding of the theoretical framework within which today's managers must operate, as well as the acquisition of practical skills in teamwork, writing, presentation and time-management. The ability to cope with rapid organisational and technological change is developed through an understanding of organisational behaviour, information systems and organisational change and development....

This degree aims to provide you with knowledge of and expertise in the latest marketing techniques and technologies. Building from a solid foundation of marketing principles you will learn how to think strategically about value, branding and positioning, and competitive advantage. Throughout the units, integration of theory and practice of marketing is emphasised.

The Master of Marketing aims to expose students to marketing concepts and strategies in the context of corporate objectives, to explore the relevant psychology and sociology concepts which underlie consumer behaviour, and undertake market research using appropriate methodologies. You will develop an understanding of and skills to plan, strategise, implement and evaluate marketing programs in the local and global business environment. The cross-cultural and ethical issues which impact on the marketing activities of organisations operating in an international environment are considered throughout the course....

Master of Marketing

 

This program is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.

The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or those wishing to upgrade their existing knowledge in the field. There is no assumed knowledge requirement for these programs.

...

The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with depth of knowledge in the field and simultaneously build your skills in analysing situations, and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

 

By completing the Master of Marketing program, you will differentiate yourself from other marketers in that you will possess a broad range of marketing skills and you will understand how these skills inter-relate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including marketing managers and executives, marketing research analysts, and product and brand managers....

This two year, four semester, or equivalent, on-campus course is offered by the Faculty of Business initially only at the Hobart campus with the majority of units involving flexible delivery, with web-based teaching and learning, lectures and tutorials, combined with intensive face-to-face workshops or seminars as appropriate. The course is full fee paying. Fees cover tuition, all study materials (with the exception of text books) and costs associated with the study sessions.

All units are subject to formal assessment normally including assignments and a final examination.

Admission & Prerequisites

The Faculty of Business may accept as a candidate for the Master of Marketing (Specialisation) any of the following:...

Description

The Master of Marketing/Master of Business Administration dual degree aims to combine the requirements of both masters programs. The Master of Marketing aims to provide students with knowledge of and expertise in the latest marketing techniques and technologies. From a solid foundation of marketing principles new students will learn how to think strategically about value, branding and positioning, and competitive advantage. Throughout the units, integration of theory and practice of marketing is emphasised.

The Master of Business Administration is designed to provide the basic building blocks needed to become an effective manager in a variety of organisational settings. It is a broad-based, postgraduate degree rather than a technical qualification required for a particular job or vocation. The goal of the program is to provide students with the foundations in content and competencies that will support their development as effective managers in a variety of organisational settings and roles....

The Master of Marketing Communication develops advanced knowledge and understanding of the theory and practice of marketing communication. The course focuses on the areas of advertising, public relations, promotion, direct marketing and selling and the skills required to develop effective integrated marketing communication strategies.

 

 

Program Description

 

The two-year Masters course focuses on the theory and practice of Marketing Communication, and Advertising and Public Relations.

 

Students gain a thorough understanding of the role of Marketing Communication in Advertising, and Public Relations, and applied knowledge of contemporary communication theory and research....

The content, structure and presentation of the course are designed to equip students with the strategic skills to manage a retail business in an increasingly complex business environment.

 

Marketing is a fun, dynamic, complex activity (and discipline) that focuses on providing value to both organisations and consumers. Very simply marketing is about matching what an organisation has (or can do) with someone who wants it. Marketing is about selling, it is about advertising, but it also so much more. The study and practice of the 'so much more' is what makes marketing so interesting!

 

 

The Department of Marketing

The Department of Marketing is one of the largest providers of tertiary level marketing education in Australia with over 40 full-time academic teaching and research staff. Our department is one of six departments in the Faculty of Business and Economics. Our head office is situated at the Caulfield campus however we have staff located at Clayton, Peninsula, Berwick and Gippsland campuses. We have over 1500 students enrolled in undergraduate and postgraduate programs across all campuses and the various teaching modes....

This Master of Business (Marketing) course prepares suitably qualified people for positions in marketing through an academically rigorous and practically relevant professional marketing education. The course builds on a core foundation of marketing studies and equips students with the knowledge, skills and attitude necessary to operate effectively as marketing managers. The course is ideally suited for those wishing to develop their marketing knowledge, skills and aptitude to perform as professional marketing managers.

 

 

Study Mode

One year full-time or the part-time equivalent.

 

 

Admission

 ...

As a business function, marketing is critical to the success of all organisations. The Marketing Management specialisation at MGSM explores the major elements of marketing, from product development to distribution and promotion, as well as providing the foundations for strategic marketing planning and decision-making.

 

Course units include:

Accounting for Managment  Buyer Behaviour  Human Resource Management  International Marketing  Marketing Management  Marketing Research  Organisational Behaviour  Services Marketing  Strategic Management  Strategic Marketing

 

Admission requirements...