Marketing today differs immensely from what used to be common practice just a decade ago. The evolution of e-commerce and the proliferation of B2B and B2C marketing in combination with other new paradigms for communication and distribution has altered the way marketing is being done. Industrial marketing, or B2B, has not been as dramatically impacted as the consumer marketing specie, where the new digital world has redefined the "rules of engagement" for successful competitive strategies as well as for marketing in this new era.

 

However, the notion of brands remains just as important today as it has always been. In fact, at Lorange Institute, we have further enhanced our focus on brand strategies, and embrace the value creation strategies for brands that are emerging. We focus on the high quality end of the brand value creation process. The program will thus deal with key aspects of the brand value creation strategies for quality brands, which include both luxury goods as well as all true quality products and services, not only in the high price and luxury segments. In fact, the quality of the brand is not linked to price or product; quality brands exist also in the lower price segments of the market, e.g. IKEA, Smart, Swatch, just to mention a few....

Our Master MBA in Marketing includes focused knowledge that enables managers to make informed, influential decisions that support the development goals of their organisation or business, through such modules as Market Research, Consumer Behaviour, and Services Marketing.

 

 

Master of Business Administration in Marketing (MBA Marketing)

Our MBA programme offers a comprehensive education and postgraduate qualification in all aspects of management, while enabling you to customise your study to meet particular work and career needs.

 

Our Specialisation Track in Marketing includes focused knowledge that enables managers to make informed, influential decisions that support the development goals of their organisation or business....

The MSc in International Marketing provides opportunities for students to acquire a thorough understanding of marketing theories and how to apply them to real world business challenges in an international context. It is specialised on marketing in an international context, including the rapidly developing issues of international communications and brand management. The degree is accredited by the Chartered Institute of Marketing (CIM) .

 

 

Programme Description

This degree consists of two parts: a taught component, which runs from late September until mid-May, and a project, for which a dissertation is submitted in early September.

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This two semester or equivalent on-campus course - Master of Marketing is offered by the Faculty of Business initially only at the Hobart campus with the majority of units involving flexible delivery, with web-based teaching and learning, lectures and tutorials, combined with intensive face-to-face workshops or seminars as appropriate. The course is full fee paying. Fees cover tuition, all study materials (with the exception of text books) and costs associated with the study sessions. All units are subject to formal assessment normally including assignments and a final examination.

 

Admission & Prerequisites

 

The Faculty of Business may accept as a candidate for the Master of Marketing:...

The Masters in Business Administration of Universidad del Norte is a program oriented to the integral formation of professional executives of the Caribbean Region and the country with excellence. They should be able to commit themselves to their realities and surroundings so they could adapt and use information obtained. Also, they will leave with the capacity to respond and solve problems locally, regionally and nationally.

 

The overall objective is to form leaders in their administrative fields and managers with a globalized vision of businesses with an enterprising spirit to lead to the creation of companies.

 

 

Specialization in Marketing...

The programme - MSc in Marketing Management provides advanced level training in marketing management with an emphasis on a mixture of theory and practice aiming to produce graduates capable of using their knowledge and understanding in a multicultural environment, and partaking in marketing decision making.

 

Since the organisational survival in the global marketplace demands effective competitive strategies, the MSc programme puts a considerable emphasis on the strategic thinking component. And what is strategic thinking? It is a capacity for thinking where the following attributes – some or all of them – might be present simultaneously:

looking at an issue in an integrated perspective, taking the environment as an evolving system the given issue forms part of, appreciating that there might be no ultimate answer to the question(s) raised. ...

MSc in International Management & Marketing

 

The MSc in International Management & Marketing is designed for graduates from any disciplinary background.

 Accredited by the CMI this programme provides you with the knowledge and skills for an international career in management or marketing. The programme consists of nine modules with a balance between international management, marketing and management, as well as a project dissertation.

 

Students completing this programme will automatically be awarded a CMI Diploma, in addition to the MSc, and have the coveted status of Chartered Manager.

 

 

Profile of typical candidate...

The MA in Marketing has been designed to enable participants to apply theoretical concepts to practical Marketing issues and problems. The programme aims to develop in students the knowledge and skills needed to perform as a Marketing practitioner. In this way, the career prospects of its graduates will be enhanced.  

 

In addition to the full-time programme, it is possible to study the MA in Marketing over a longer period of time on a part time basis.  

 

The MA in Marketing is led by Dr Lynn Sudbury. Lynn has published widely in the fields of marketing and consumer behaviour, and gained international recognition for her work.  ...

Our Master of Business program gives you the opportunity to gain specialist knowledge in a business discipline of your choice.  

 

The Master of Business program is available in 10 different disciplinary fields:  

Professional Accounting Accounting Applied Finance Strategic Advertising Intergrated Marketing Communication Marketing Public Relations Human Resource Management International Business Philanthropy and Nonprofit Studies

 

PROGRAM STRUCTURE

Each discipline area within the Master of Business consists of 144 credit points of study.  For those who are new to the discipline there are 48 credit points of introductory units through which you will develop an appropriate level of foundation knowledge.  Alternatively, if you have an appropriate undergraduate degree you may be entitled to receive advanced standing for the introductory units.  The remaining component of the major enables the development of deeper discipline knowledge through core and elective units (96 credit points)....

Marketing - MSc

 

The world of marketing operates within an increasingly dynamic, international arena where competition has intensified and customer needs and wants change by the day. Change occurs in every aspect of the marketing environment; social, economic, political and especially technological with digital developments. Marketing has focused on satisfying customer needs profitably but achieving ‘customer delight’ seems necessary now for commercial success.

Who is the programme for?The programme has been developed for students seeking a career within marketing management in private, public or not-forprofit sector organisations across the globe. Our students typically go on to secure key marketing posts in international companies.Students should posess a first degree in business with relevant content or another first degree in a related subject with appropriate relevant experience.Students who are interested in pursuing professional qualifications can gain exemption from the Chartered Institute of Marketing (CIM) examinations. Currently, on completion of the programme students may gain direct entry to the Postgraduate Professional Diploma in Marketing. We also have excellent links with the Institute of Direct Marketing (IDM) and are hoping to offer a route for students to sit their Certificate in Direct and Interactive Marketing.Programme Content and StructureThe newly revised MSc programme introduces students to classic and contemporary marketing theories and concepts and applies them to real life business cases and best industry practice.The programme is divided into two 12-week teaching semesters that incorporate specialised marketing modules such as Marketing Strategy in an International Environment, Marketing Research Applications and Buyer Behaviour. The programme also contains core modules that provide students with key research and personal development skills. We have introduced two new modules as part of the programme revision. First; Direct and Interactive Customer Relationships that explores the use of personalised communications in a digital world. Second; Advertising and Marketing Communications Management, that looks at the creative planning and decision-making involved in campaign management.In the remainder of the programme you have the opportunity to explore in detail an aspect of marketing through the 15,000 word dissertation. A dissertation preparation course guides students through this key project and personal supervisors are appointed to advise on the initial proposal and will provide further guidance throughout....

FCEE-Católica - located in Lisbon, Portugal, is a Portuguese Business School accredited by AACSB, EQUIS and AMBA and is one of the very few schools in the world holding the famous Triple Crown accreditation. FCEE-Católica is also the only Portuguese Business School in the Financial Times ranking, figuring in both the top European Business Schools ranking and the ranking for Executive Education.

 

The International Master of Science in Business Administration (IMScBA) is a complete degree that will give you an integrated perspective of the firm. The program is extremely flexible to better address your individual preferences, background, and professional interests or simply your desires for your next learning experience. ...

IBS - ISCTE Business School is well-known for offering the most highly applicable, business-oriented Msc. in Marketing in Portugal. Our full time, one year programme is designed for students with little or no work experience and will provide them with a highly advanced qualification, both theoretical and practical, that will boost their career prospects.

 

In a competitive, changing business world, there is a growing demand for young professionals equipped with advanced marketing skills, knowledge, leadership potential and the ability to effectively deliver from day one in the organization. The IBS - ISCTE Business School's programme makes use of its in-depth knowledge of the main marketing fields and passes this knowledge on to its students, giving them the tools they need to make an impact.  The programme also features guest speakers - well-known to the field of marketing - who are anxious to share their skills and know-how with the participants in the programme.  ...

This specialist MSc programme is suitable for students who have a very good bachelor's degree in hospitality and/or tourism and preferably a minimum of one year's relevant, full-time work experience. Students are prepared for an international marketing career in either the public or private tourism sector and have the option to begin the programme in January or September.

 

This MSc programme attracts students who are passionate about marketing and who have the creativity and communication skills to become a professional tourism marketer. You build on your previous studies and learn more about the psychology of tourist behaviour, the critical role of the sustainability ethos in tourism and hospitality marketing, the influential role of culture in international marketing management, and how complexity theory helps our understanding of the dynamics of strategic choices in the global tourism industry....

MSc Marketing – Master of Science in MarketingInnovation in Marketing

 

The BSL Distinction

At BSL we get to know you. We provide personalized service and engage you in the learning experience.

We promise:

* An international atmosphere—with more than 30 nationalities in our student body, you will have a fantastic opportunity to network and make friends for life.

* A globally recognized degree— accredited by the Association of Collegiate Business Schools and Programs (ACBSP) in the United States and supported by the European Foundation for Management Development (EFMD) in Europe, you will earn a valued degree.  ...

WBS offers a rare Masters level combination of Marketing and Strategic Management. Viewing marketing as a wholly separate and purely tactical activity without understanding and integrating strategic objectives reduces the value of marketing to the organisation. Similarly, developing a strategy without understanding the implementation implications in the increasingly dynamic and global marketplace is missing out on a powerful business tool.

 

At WBS, we integrate both disciplines, exploring the frontiers through the breadth and depth of the expertise of our world-class staff. Our expertise, plus our approach of integrating theory with practice, provides a valuable combination of knowledge and skills to offer employers....