The Executive Master of Science (MSc) course is designed for practically oriented, self-motivated specialists in management positions. Each course is developed in collaboration with renowned partner Universities and is aimed at the challenges facing management today. The course of study, which runs in tandem with professional employment, requires several years of experience at management level. The program is directedparticularly at students looking for made-to-measure further management education. The Master of Science (MSc) is a Dual Degree and concludes with degrees from the Graduate School of Business Administration (GSBA) Zürich and the University of Wales, UK. It therefore complies with all requirements pursuant to the Bologna standard with regard to academic titles.  ...

MSc Marketing – Master of Science in MarketingInnovation in Marketing

The BSL Distinction

At BSL we get to know you. We provide personalized service and engage you in the learning experience.

We promise:

* An international atmosphere—with more than 30 nationalities in our student body, you will have a fantastic opportunity to network and make friends for life.

* A globally recognized degree— accredited by the Association of Collegiate Business Schools and Programs (ACBSP) in the United States and supported by the European Foundation for Management Development (EFMD) in Europe, you will earn a valued degree.  ...

Internationalised markets, the concentration of industry, automated production and the rise of high-tech sectors have injected new competitive and developmental rules into market interactions, creating a new strategic context for corporate marketing.

HEC’s Specialized Master in Marketing Intelligence is a post-graduate vocational training programme that offers young science degree-holders (engineers, agronomy engineers, doctors, pharmacists, holders of an entry-level post-graduate degree) the keys to a management career working for a major international company. Participants in this specialised top-flight training programme can become operational within a year and fill positions of responsibility in the Sales, Marketing or Engineering departments of large companies or State organizations. From the very outset, the dual training that these happy few receive will be a decisive factor in their career development....

This Master will enable you to analise and to look after brands. It will show you every step in a creation of a brand, making you able to get a real grip on this ‘hot’ subject.

Always an attentive observer of market “needs” and the challenges posed by international competition, IED Comunicazione Milan responds with a master’s program addressed to shape a new cross-disciplinary professional with considerable integrated expertise, able to organise and manage increasingly complex communication projects.

The international character of participants and lecturing practitioners who constitute the network of the course, the analysis of Italian creativity nowadays embedded in the several facets of “Made in Italy”, the partnership with companies and their involvement in creative and innovative laboratories, the educational model inspired to a cultural approach combining knowledge and know-how make this program an engaging experience, a training ground where to practice constantly in order to pursue a career in the industry. ...

Business with Marketing Management - MSc

Working in a large, modern, international organisation, a mediumsized company or even a small start-up firm requires a range of business capabilities. The most valuable employees are those who have not only a sound knowledge and understanding of the various parts of a business but those who are quick learners and team players with leadership potential. The MSc Business with .....programme suite will give students both the general business knowledge and understanding as well as the personal skills needed for a wide variety of roles.Who is this programme for?The programme has been developed for recent graduates in nonbusiness disciplines who wanted to add a business dimension to their undergraduate specialism. This programme has been very popular and has recently been extended by the addition of several pathways.Students can now choose between a general pathway with a wide variety of optional modules and a specialist pathway in which around half of the programme is concentrated on one functional area. This is very attractive to students who are interested in a particular area of business (e.g. marketing) but who need a more general introduction to business than is available in a specialist Masters programme.Students choosing one of the pathways have the opportunity to carry out independent research in their preferred specialist area. To be successful on this programme, you will need enthusiasm, commitment and a willingness to not only work hard but learn new ways of thinking. We also expect you to show initiative and be able to work independently.Programme Content and StructureThe programme is designed around a set of modules that are common to all pathways. These modules cover general business functions, strategic management and organisational analysis. These modules also guide you towards the achievement of the generic postgraduate goals of strategic awareness, developing leadership potential and understanding the theory and practice of international business.In the second semester you will be given the opportunity to specialise in specific areas of business by choosing one of the pathways, such as Marketing Management.In the remainder of the programme you will complete your research and writing up of your dissertation. Every student has a personal research supervisor and will be required to submit an assessed research proposal prior to embarking on the dissertation itself.Below you can see a structure of each of the stages (all pathway modules specific to Business with Marketing Management in bold):Semester 1    * Developing Self (10 credits)    * Business Environment and Strategic Management (10 credits)    * Managing for Sustainable Competitive Advantage (40 credits) Semester 2    * Analysing Organisations (10 credits)    * Business Environment and Strategic Management (10 credits)    * Business Research Analysis (10 credits)    * Pathway Module – Relationship Marketing (10 credits)    * Pathway Module – International Marketing Management (10 credits)    * Pathway Module – Marketing Strategy (10 credits) Semester 3    * Dissertation – (60 credits) ...

The Master's Degree Programme in Marketing is a two-year full time programme offered by the Department of Marketing at Hanken. The programme comprises 120 ECTS, of which 60-90 are within marketing and 30-60 within other subject areas. The language of instruction is English. The programme leads to the degree of Master of Science (Economics and Business Administration).The aim of the programme is to offer a Master of Science degree of high international standard that will give students the required competence to meet the challenges of an increasingly complex marketplace. In such a business environment, services, relationships and networks become the key competitiveness drivers to support customer value processes and companies own value formation....

The Master participants will acquire a comprehensive knowledge of the related markets and a deep understanding of the customers’ behaviour, as well as a knowledge of culture and history as the basis of Italian style, They will be able to implement their company strategy and to develop and realize marketing plans, in order to reach a distinctive competitive position and brand awareness.The master offers the opportunity to deal with established companies and to develop specific skills on implementing a marketing plan, by analysing significant cases as well as by realizing projects in collaboration with firms of that industry.

Module Details: Marketing: Marketing Principles; Market Focus; Customers Behaviour; Marketing Strategy Construction; Market Trends. Marketing Plan; Public Relations And Communication. Brand Equity: Brand Strategies; Brand Management; Brand Diagnosis; Budgeting. History Of Art: Italian Artistic Periods; Works Of Art And Craftsmanship....

What will I get out of this program?

The objective of the International Masters at EADA is to give participants "professional competitive advantage" by focusing on three fundamental areas:

Methodology

EADA has developed its own practical, active and participative approach with emphasis on "learning by doing". ...

This innovative course - MSc Services Marketing has been developed to address the worldwide growth in service industries and the need for management-level skills in this field. The course is suitable for students who wish to differentiate by studying a leading-edge specialist marketing qualification which will develop understanding of fundamental strategic marketing concepts.

These concepts include the application and practice of marketing in a services context, and the management of customers and client relationships. You can also specialise in a field of particular interest through an individual research project.

Benefits

This course is designed to produce graduates capable of making a difference in the services marketing arena. It has been developed in consultation with industry to ensure that it delivers what employers want from graduates. The course also incorporates the latest academic thinking to ensure that it is leading edge in all respects. You will benefit from the following in undertaking this course:    * small tuition groups which support your individual learning needs    * a highly supportive environment in which to learn    * eSupported learning    * a global perspective    * modules that directly relate to the business world    * a balance of contemporary marketing theory and practice    * input from marketing professionals as well as lecturers....

Our Masters in Marketing is a one-year full-time academic programme for young university graduates, covering all marketing management disciplines. The Master's in Marketing is conducted in English and takes place at our Ghent Campus, in Belgium.

Objectives

To prepare creative, talented and ambitious university graduates for a successful marketing management career.

Methodology

- An interactive and experience-based approach that provides the skills needed to apply a combination of today’s marketing concepts and the theoretical foundations of marketing management...

Year 1

Semester 1

Professional conferences 1Knowledge managementEuropean business strategyFinancial packageCommunication skillsLogistics managementEuropean marketsWest african marketsBusiness gameTOEIC

Semester 2

Professional conferences 2International diplomacyInternational brand managementEntrepreneurship managementTax lawE-businessAsian marketsEmerging markets

Year 2

Semester 3

International Purchasing Management 1Strategies for International Development 1International Finance 1International Website Development 1International Risks Management 1Business Plan ÉlaborationApproach International Markets : AustraliaApproach International Markets : Middle EastManaging Cross-cultural Teams 1Tourism & Hospitality ManagementOperational Excellence 1Business GameTOEIC...

Marketing - MSc

The world of marketing operates within an increasingly dynamic, international arena where competition has intensified and customer needs and wants change by the day. Change occurs in every aspect of the marketing environment; social, economic, political and especially technological with digital developments. Marketing has focused on satisfying customer needs profitably but achieving ‘customer delight’ seems necessary now for commercial success.

Who is the programme for?The programme has been developed for students seeking a career within marketing management in private, public or not-forprofit sector organisations across the globe. Our students typically go on to secure key marketing posts in international companies.Students should posess a first degree in business with relevant content or another first degree in a related subject with appropriate relevant experience.Students who are interested in pursuing professional qualifications can gain exemption from the Chartered Institute of Marketing (CIM) examinations. Currently, on completion of the programme students may gain direct entry to the Postgraduate Professional Diploma in Marketing. We also have excellent links with the Institute of Direct Marketing (IDM) and are hoping to offer a route for students to sit their Certificate in Direct and Interactive Marketing.Programme Content and StructureThe newly revised MSc programme introduces students to classic and contemporary marketing theories and concepts and applies them to real life business cases and best industry practice.The programme is divided into two 12-week teaching semesters that incorporate specialised marketing modules such as Marketing Strategy in an International Environment, Marketing Research Applications and Buyer Behaviour. The programme also contains core modules that provide students with key research and personal development skills. We have introduced two new modules as part of the programme revision. First; Direct and Interactive Customer Relationships that explores the use of personalised communications in a digital world. Second; Advertising and Marketing Communications Management, that looks at the creative planning and decision-making involved in campaign management.In the remainder of the programme you have the opportunity to explore in detail an aspect of marketing through the 15,000 word dissertation. A dissertation preparation course guides students through this key project and personal supervisors are appointed to advise on the initial proposal and will provide further guidance throughout....

Master marketing strategy: integrate theory and practice in a rigorous state-of-the-art settingHow does an organization achieve a competitive advantage? Why do some firms compete successfully where others fail? How can you deliver superior customer value?Marketing research

What type of research can provide answers to a specific marketing problem? How do you conduct effective marketing research?Critical interaction as the key to marketing solutions.

More and more companies are realizing that success depends on their ability to offer a unique value to the customer; in other words, they need products and services that customers appreciate and that stand out from the products and services offered by competitors. But there is no way these ambitions can be realized without reliable information on customers, rival companies and other market players. This kind of information forms the basis for developing and introducing products and services that can build up and bolster the company’s competitive position. The discipline of marketing – especially strategic marketing – concentrates on this process and hence plays a key role in all sorts of companies....

The Master's degree programme in Strategic Entrepreneurship is offered at Hanken's campus in Vaasa. The programme consists of a joint Nordic study programme, i.e. the programme is jointly offered by Umeå School of Business in Umeå, Sweden, Hanken in Vaasa, Finland, and the University of Southern Denmark in Kolding, Denmark. Each institution admits a group of students that study together for one semester at each of the partner universities before returning to their ‘home’ universities for the final semester. Thus half the degree credits are read at the student’s home university and a quarter at each of the other two partner universities.The Master's degree programme in Strategic Entrepreneurship at Hanken is a two-year programme (120 ECTS) that leads to the degree of Master of Science (Economics and Business Administration)....

The EU MBA is designed to address managerial issues that are relevant to doing business in the global marketplace, while incorporating the key concepts of business. The program builds a solid base in the first 2 terms through its core courses. The third term allows students to focus on the major -- International Marketing.

** This MBA program starts in January, March and October every year, and the admission functions on a rolling basis with no deadlines.

MBA -- International Marketing Major

The International Marketing major investigates the fundamental approaches to understanding markets, competitors, and portfolios of product offerings andexplores the latest developments in business from an international point of view. The study of marketing is a valuable preparation for many types of management careers including consulting, entrepreneurial management,and sales management....