MA in Sustainable Marketing & Leadership

Fresenius University of Applied Sciences

Program Description

MA in Sustainable Marketing & Leadership

Fresenius University of Applied Sciences

Modern management theory deals with much more than just financial profits. The responsible corporate management plans and organises complex flows of goods, energy, data and finance in the context of social, ecological, economic and global challenges. Green ideas and black figures are thus complementary corporate goals that can be achieved using sustainable marketing tools.

Alongside elementary business subjects, the interdisciplinary curriculum also includes general learning material from the fields of management and marketing. You will additionally acquire soft skills such as leadership behaviour and ethics, and learn about global economic correlations.

Sustainability is not a fashionable trend but is a "must" for all global and German enterprises in the future if they want to safeguard and develop their competitive advantages. Sustainable management requires a new way of thinking in unknown dimensions. The novelty of sustainability and its relevance for companies to the situation that prevails today will unleash an unrelentingly strong demand for highly qualified professionals and executives in this sector which can only be covered internally. Due to the extensive interdisciplinary competence profile encompassing technical, methodical and social skills, MA students who focus on the field of sustainability will not only find career opportunities in all segments of business from procurement and logistics through to production, as well as in accountancy and marketing, but will also be much sought-after partners for corporate consultancies. This broad spectrum of application possibilities makes the Master's study course in Sustainable Marketing & Leadership an education that offers outstanding prospects for the future and fulfils today’s market requirements.

The course is taught in German.

This school offers programs in:
  • English
  • German


Last updated September 2, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2016
Duration
Duration
4 - 6 semesters
Part time
Full time
Price
Price
750 EUR
Information
Deadline
Start date Oct. 2016
Place
Germany Idstein, Hesse
Application deadline Request Info
End date Request Info
Duration 4 - 6 semesters
Price 750 EUR
per month (part-time 350 €/month)