If you are a marketing professional working in the public, private or not-for-profit sectors, and have a thorough grounding in the basic principles of marketing, the Strategic Marketing Management MA course will help you to differentiate yourself by elevating your career to another level. It focuses on the strategic implications of marketing decisions, the theoretical aspects of marketing, and the application of advanced marketing techniques. This course will equip you with the knowledge and skills necessary to make an immediate and positive impact on your job performance.
What will you study?
After an induction programme introducing you to the Business School and the expectations and ethos of the course, you will go on to study modules that will enable you to develop an advanced level of understanding of current marketing concepts, along with the key skills and techniques appropriate to senior marketing managers.
You will look at different marketing management models, frameworks and processes, and will apply advanced analytical techniques in solving marketing problems. You will also learn how to formulate and evaluate effective marketing strategies. In addition, you will explore the strategic implications of buyer behaviour and how it relates to problems in marketing and consumer regulation.