MA in Strategic Marketing Management

Kingston Business School & Kingston Law School, London

Program Description

MA in Strategic Marketing Management

Kingston Business School & Kingston Law School, London

If you are a marketing professional working in the public, private or not-for-profit sectors, and have a thorough grounding in the basic principles of marketing, the Strategic Marketing Management MA course will help you to differentiate yourself by elevating your career to another level. It focuses on the strategic implications of marketing decisions, the theoretical aspects of marketing, and the application of advanced marketing techniques. This course will equip you with the knowledge and skills necessary to make an immediate and positive impact on your job performance.

What will you study?

After an induction programme introducing you to the Business School and the expectations and ethos of the course, you will go on to study modules that will enable you to develop an advanced level of understanding of current marketing concepts, along with the key skills and techniques appropriate to senior marketing managers.

You will look at different marketing management models, frameworks and processes, and will apply advanced analytical techniques in solving marketing problems. You will also learn how to formulate and evaluate effective marketing strategies. In addition, you will explore the strategic implications of buyer behaviour and how it relates to problems in marketing and consumer regulation.

This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
1 year
Part time
Price
Price
7,200 GBP
Information
Deadline
Start date Sept. 2016
Place
United Kingdom Kingston upon Thames, England
Application deadline Request Info
End date Request Info
Duration 1 year
Price 7,200 GBP
For UK/EU residents 7200 GBP