Having developed very rapidly in recent decades, international tourism has become one of the world economy’s major industries. The World Travel and Tourism Council projects that between now and 2013, the tourism and hospitality industry will generate 250 million jobs, consisting of approximately 10% of total world employment.
Yet, managing international tourism demands a serious commitment: it is challenging and one must take into account a variety of different economies, institutions, legal systems, languages and cultures. To strike a fair balance between the various elements at play – the tourist industry, the tourist, the local community, the environment – entrepreneurs and operators need to have an excellent grasp of several (even fairly disparate) disciplines, highly professional skills, a strategic and essential view of phenomena, with a strong sense of responsibility.
The Master aims to be part of a new wide-ranging form of training that is strongly oriented towards a multidisciplinary approach in contents and methods and occupies a unique position in a new educational context that is wide-ranging and with a strong inter-disciplinary orientation:
– Economics and management (of tourism, of tourist business, of culture, of territory and environment);
– Communication (in tourism, tourism marketing, information technologies, and human sciences);
– Politics, Institutions and International relations.
The Master’s programme trains professional figures with qualified management career prospects in the foremost sectors of international tourism, as for instance:
– Tour operators;
– International organizations active in the field of tourism;
– National and regional tourist offices;
– Tourist communication (publishing, corporate communication, inter-cultural communication).
The Master in International Tourism is organised jointly by the Faculty of Economics and the Faculty of Communication Sciences of the University of Lugano (Università della Svizzera italiana, USI) in association with the Faculty of Political Sciences of the University of Pavia.
The strategic partners of this programme in International Tourism are the École des Hautes Études Commerciales (HEC) of the University of Lausanne and the Institut für Öffentliche Dienstleistungen und Tourismus (Institute for Public Services and Tourism) of the University of St. Gallen.