MA in Information Experience Design

Royal College of Art

Program Description

MA in Information Experience Design

Royal College of Art

MA in Information Experience Design

The way we construct, access and interpret information is changing beyond recognition from real-world wayfinding to the augmented environments and the navigation of digital systems. A thorough understanding of the new landscape has never been more essential. A designer’s audience now receives information and brand communication through multiple touchpoints (sometimes simultaneously). How we experience the world around us, inform ourselves, make choices and navigate unchartered territories is increasingly about the use and experience of multi-platform information delivery systems. The new communications designer must be able to create and curate these ‘experiences’.

The Information Experience Design MA programme will provide its graduating students with the transferable skills to work in collaborative, interdisciplinary ways with a range of emerging practices in digital and transmedia design. It will have a cultural and independent creative outlook, supporting practice that is not restricted by industry expectations. This is not a programme that expects to engage with students whose primary practice is limited to predictable patterns of styling information delivery nor is it designed to promote ambitions that are overtly commercially prescribed or autobiographical. The ambition of the programme is that it becomes a global focal point for research and the place where the key ideas and future forms of the discipline are imagined.

Projects will encourage students to work closely with news and current affairs exploring political, environmental, and inclusive design agendas by engaging in areas such as:

  •     data analytics and visualisation
  •     identity development and interpretation
  •     exhibition and museum design.

In the first year, students will choose from one of the six school-wide elective projects, which run for the first two terms. One of the primary functions of these elective projects is to enable students who wish to focus on a comparatively narrow area of communications to do so. Alternatively they may choose to experience what is for them an entirely new area of study.  Students also undertake the mandatory Critical & Historical Studies programme in their first year, in which a series of lectures, seminars and tutorials culminates in the submission of a dissertation at the start of the second year.

We expect students to be developing ideas for personal projects supported by their personal tutor; the final term of the first year is entirely given over to self-directed projects. During the second year students will continue to work on self-authored projects. Students can also choose to work on competitions and commissions we attract from industry or take advantage of cross-college interdisciplinary collaborative projects.


Each student accepted into the programme should have already engaged in some form of new-media design, information design/experience design or related activity. The quality of the student will be demonstrated by the standard of a portfolio of work and qualified by the award of an Honour's degree in the subject or appropriate associated subjects.

Applications are welcomed from:

  • graduates from a diversity of communications backgrounds. Students will be carefully selected from undergraduate programmes that span graphic design, graphic information design, exhibition design, multi-media digital design and typographic design.
  • graduates who are seeking to develop their design capabilities from the social sciences, humanities or design journalism and locate their expertise within an information design discipline.
  • experienced designers including mid- to senior professionals looking to re-engage with study, change their working practices, expose themselves to new challenges and be part of an exciting multi-cultural creative community.
This school offers programs in:
  • English

Last updated December 22, 2015
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2017
2 years
Full time
Start date Aug. 2017
United Kingdom London, England
Application deadline Request Info
End date Request Info
Duration 2 years
Price Request Info