Growing digital transformation is changing entire sectors and industries. These rapid developments require companies and organizations to respond to the increasing challenges of ongoing digitalization, to understand these radical changes and deal with their effects. The Master’s program in Digital Management covers and focuses on both tried-and-tested traditional management approaches and on new digital management methods. The new consecutive and application-focused program builds on the content of the bachelor’s program in business and media studies and delves more deeply into students’ previously acquired knowledge. Instruction is in English.
Students learn methods and concepts from the fields of Digital Management and General Management. The following courses are firmly integrated into the curriculum:
- Digital Entrepreneurship,
- Digital Media,
- Decision-Making Theories,
- International Management,
- Financial Management,
- Organizational Management & Business Ethics
The interdisciplinary program and diverse content provide graduates with the ideal credentials for working in top positions or successfully starting their own business and realizing their business ideas. Whether an assistant to the executive board or management, an investment manager or working in business development or strategic management, graduates can pursue a wide range of career paths outside the media and communications industry.
This school offers programs in:
Last updated March 31, 2016