MA Strategic Marketing

University of Greenwich

Program Description

MA Strategic Marketing

University of Greenwich

Aims of this programme:

  • To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
  • To foster a creative and systematic approach to problem-solving in the area of strategic marketing
  • To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.

Content

  • Strategic Marketing Management(15 credits)
  • Customer and Market Dynamics(15 credits)
  • Foundations of Scholarship(15 credits)
  • Influence, Leadership and Personal Development(15 credits)
  • Contemporary Issues in Marketing(15 credits)
  • Marketing Practice(15 credits)
  • Research Methods(15 credits)
  • Research Dissertation(45 credits)
  • Two 15-credit options from:Global Marketing Management;Relationship and Interactive Marketing;Marketing and Marketing Communication Consultancy;Marketing Communication;Strategic Brand Management(30 credits)
This school offers programs in:
  • English


Last updated July 14, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
1 - 2 years
Part time
Full time
Price
Price
12,350 GBP
Information
Deadline
Start date Sept. 2016
Place
United Kingdom London, England
Application deadline Request Info
End date Request Info
Duration 1 - 2 years
Price 12,350 GBP