MA Public Relations and Strategic Communication

Leeds Beckett University

Program Description

MA Public Relations and Strategic Communication

Leeds Beckett University

Gain the skills to operate within a global economy and plan strategic PR campaigns, using social media and viral marketing promotions.As we have moved deeper into the global, digital age, our methods of communication have grown both at home and in our working lives. Through the use of the internet, mobile technology and social media, information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communications professionals in business.Whether you're an aspiring PR professional or you already have experience in the sector our course provides a comprehensive education in public relations and strategic communications.You will develop your writing and presentation skills to help you engage with audiences across the world.Your employability is at the heart of everything we do. That's why we pair you up with a mentor - a PR expert with a minimum of five years' experience in the communication industry - who will offer valuable advice on professional pursuits, employment and career issues.You will also have the option to take a Communications Audit module, where you will work on a group project for a real client, and to further enhance your employability, you can opt to take a work placement in your second semester.

Requirements:Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 5.5 or an equivalent award.

English Language Requirement: IELTS 6.5 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu. If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Benefits

This course forms part of our Leeds Business School which has been at the forefront of public relations education, both nationally and internationally, since 1990. We are a centre for excellence for public relations and communications teaching in the UK and Europe and our academics have substantial professional experience in the subject. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'. The bestselling textbook 'Exploring Public Relations' is edited by our very own Prof Ralph Tench and Liz Yeomans, with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR professional courses.Our strong relationships with employers and professionals give you the opportunity to do a placement with PR consultancies and in-house PR departments. A study abroad option enables you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and corporate communication.What's more, you will also receive a free student membership of the CIPR and will have access to PR Week magazine.

Studying part-time gives you the flexibility to learn at your own pace. Because of this, our tuition fees are calculated using credit points. Each module you study has a credit point value. Most taught postgraduate modules have a credit point value of 20.The tuition fee for students entering in in 2015/16 on this course is £660 for each 20 credit point module.For modules with a different credit point value their cost can be calculated by multiplying the credit value of the module by the cost per credit point of £33. The amount you will pay may increase each year in line with inflation.

This school offers programs in:
  • English


Last updated May 9, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
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Part time
Full time
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Start date Sept. 2016
Place
United Kingdom Leeds, England
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Price - The tuition fee for students entering in in 2015/16 on this course is £660 for each 20 credit point module.