MA Marketing and Innovation
The MA in Marketing and Innovation is a 180-credit, three-stage course of awards, comprising the postgraduate certificate, postgraduate diploma, and Masters-level awards.
You will be able to create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments. You will develop practical research and analytical capabilities in the context of market-driven strategy, particularly in the formulation of value propositions in provider-consumer relationships. You will be able to review, modify and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective, and to assess critically market-sourced data and information from a variety of organisations and use this for strategic marketing decision making. There is the opportunity to examine a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth and to develop intellectual mastery in the area of marketing management and innovation.
-- Core modules: PG Cert
•Marketing Design and Innovation
-- Core modules: PG Dip
•Strategic Marketing Management
•Research Methods for Managers
-- Core modules: MA
-- Optional modules: PG Cert
-- Optional modules: PG Dip
* Links with industry and professional recognition
Our course brings you into close contact with practitioners and specialists from a wide range of areas of business and management within the global economy.
* Associated careers
Our course will prepare you to enter a career in marketing. Those who have marketing backgrounds will enhance their potential and be able to enter more senior roles.
A degree from a UK university in a related discipline. Holders of other awards, including those from non-UK universities will be considered on the equivalence of their qualifications. Those candidates for whom English is not a first language will be expected to demonstrate a certified level of proficiency of at least IELTS 6.5 or equivalent. Appropriate membership of a relevant professional body and other such qualifications of comparable standards which are acceptable to the University. Holders of the Professional Postgraduate Diploma from The Chartered Institute of Marketing are able to join the Masters stage of our award.
Last updated March 7, 2016