MA Marketing Communications

University of Westminster, Westminster Business School

Program Description

MA Marketing Communications

University of Westminster, Westminster Business School

Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills.

Course content

The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice. Students have the opportunity to take exams for the Professional Diploma in Digital Marketing as part of the course.

Course-specific entry requirements

Applicants should normally hold a first degree from a recognised institution (minimum Lower Second Class Honours or international equivalent) and demonstrate interest and motivation in the subject area. Alternative professional qualifications with at least three years' relevant professional experience will also be considered. Directly relevant degree disciplines include business studies, economics, geography, management, and operation research. However students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply.

If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element.

Associated careers

Graduates of the course are employed throughout the world in marketing, media and communications organisations. These include advertising and digital agencies such as Mind Share and J.W.Thompson; media organisations including television, publishing, and Google; and large companies such as Procter and Gamble, and Coca Cola. Our students take up posts such as marketing managers, marketing planners, brand managers, corporate communication managers and social media community managers.

As a Marketing Communications postgraduate, you can look forward to excellent career prospects in both specialist agencies and within in-house marketing departments.

Past students have gone on to successful careers in advertising, public relations, brand management, direct and interactive marketing, sales promotion, market research and data manipulation.

With the MA Marketing Communications, you'll be particularly well-placed to pursue opportunities with organisations that require marketing specialists with the ability to think strategically and develop creative solutions.

The Chartered Institute of Marketing's Introductory Certificate gives you CIM membership during your MA qualification.

Internships

All full-time postgraduate Westminster Business School students have the opportunity to apply for an eight week part-time, unpaid internship with local organisations, so as to further enhance their academic experience.

The internship counts as one 10 credit module (the PG/MBA Internship Programme Reflective Practitioner Module) and can be taken in addition to core and option modules. Our internships take place during the summer and are in various fields including marketing, project management, retail, marketing communications, finance, HR and the charity sector.

In order to apply, students must complete an application form (along with a copy of their updated CV) and submit this to the Business Experience Team (BET). Subsequently we then shortlist from the applications received and conduct group meetings with the students, which provides them with an opportunity to understand more about the internship programme and for the BET to better understand their internship aspirations.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both our postgraduate students and employers and expect that the Internship Programme will continue to remain popular amongst our students.

This school offers programs in:
  • English


Last updated May 18, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Jan. 2017
Duration
Duration
1 year
Part time
Full time
Price
Price
16,500 GBP
Information
Deadline
Start date Sept. 2016
Place
United Kingdom London, England
Application deadline Request Info
End date Request Info
Duration 1 year
Price 16,500 GBP
Overseas. Home/EU: £15,500.00.
Start date Jan. 2017
Place
United Kingdom London, England
Application deadline Request Info
End date Request Info
Duration 1 year
Price 16,500 GBP
Overseas. Home/EU: £15,500.00.