Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills.
As part of the course, you will have the opportunity to take exams for the Professional Diploma in Digital Marketing and upon successful completion of the exams become a professional member of the Digital Marketing Institute.
The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice.
A highlight for many students are the study trips and company visits organised throughout the course which provide an opportunity for networking and extending learning in new environments.
Course-specific entry requirements
Applicants should normally hold a first degree from a recognised institution (minimum Lower Second Class Honours or international equivalent) and demonstrate interest and motivation in the subject area. Alternative professional qualifications with at least three years' relevant professional experience will also be considered. Directly relevant degree disciplines include business studies, economics, geography, management, and operation research. However students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply.
If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element.
Graduates of the course are employed throughout the world in marketing, media and communications organisations. These include advertising and digital agencies such as Mind Share and J.W.Thompson; media organisations including television, publishing, and Google; and large companies such as Procter and Gamble, and Coca Cola. Our students take up posts such as marketing managers, marketing planners, brand managers, corporate communication managers and social media community managers.
The internship counts as one 10 credit module (the PG/MBA Internship Programme Reflective Practitioner Module) and can be taken in addition to core and option modules. Our internships take place during the summer and are in various fields including marketing, project management, retail, marketing communications, finance, HR and the charity sector.
In order to apply, students must complete an application form (along with a copy of their updated CV) and submit this to the Business Experience Team (BET). Subsequently we then shortlist from the applications received and conduct group meetings with the students, which provides them with an opportunity to understand more about the internship programme and for the BET to better understand their internship aspirations.
Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both our postgraduate students and employers and expect that the Internship Programme will continue to remain popular amongst our students.
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Last updated June 20, 2016