This course is designed for recent graduates seeking a career in traditional and new media organisations. It provides a combination of business and media skills designed to quip you to take up an entry-level position I today's media organisation.
You will learn how media organisation are engaging with the challenges resulting from the emergence of digital media technologies and platforms. The course introduces you to the processes by which media organisations develop their corporate strategies, business plans, marketing and production operation as they respond to radical change on the commercial.
The course is designed to enable you to find and take up work placements and internships at media organisations in London during the course of their studies. Our graduates have successfully completed internships at TV production, web, multimedia, advertising, and news organisations in London.
Whether you are planning a career in a large media organisation or seeking to create your own initiatives and businesses, the International Media Business MA aims to provide the analytical insight, operational knowledge and planning skills you will need to prosper. The course is taught jointly Westminster's highly successful Media Management MA.
MEDIA BUSINESS DISSERTATION
A taught module and group workshops in the first semester guides you in conducting a major piece of independent research which could be either practical or academic in focus. In the second semester you will receive individual tuition in how to develop your research questions, collect and analyse data. The dissertation is a 15,000-word piece of original research on a topic agreed with your supervisor and related to the business, economic, political or cultural factors shaping the performance and practices of media businesses.
MEDIA BUSINESS STRATEGY
This module integrates Business Strategy and Planning. You will conduct case study analysis of a media company facing major environmental changes, you will learn how to produce a competitive analysis of a media organisation and present strategy recommendations to faculty. In teams, you will learn how to develop a new media business idea, write a business and financial plan and present this to a panel of industry experts and media investors.
This module introduces the economics of the media and content industries, including broadcasting, print, film, recorded music and interactive media. You will learn how to research and produce a market report examining the revenue and cost structures of these industries, and the economics of key processes of production, distribution and consumption. You will also learn to use tools enabling decision-making based on quantitative market data.
MEDIA PRODUCTION SKILLS
This module enables you to develop your practical and critical understanding of how media content is created and distributed. You will develop and improve your their newswriting techniques for different media platforms; learn how to develop research and write your own professional blog; design a website in teams using individual and team working skills; acquire a knowledge of ethical considerations faced by journalists.
MEDIA WORK EXPERIENCE
As London is the media capital of Europe, there is a great opportunity for you to take work experience as a part of the course. This could be in long established companies or start-ups. While the course team and work experience unit will advise you on placements it is you responsibility to actively pursue work placement opportunities. Our students have secured work placements at media companies including: the BBC, Universal Music, Blue Rubicon PR, Kameleon Brand Engagement and Paul Smith Fashion.
Most graduates of the course find work in the media industries soon after graduation, some start at an entry level while others have used their knowledge and work experience to rise quickly to a more senior level. A smaller number of graduates have started their own media businesses or worked in non-media businesses.
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Last updated June 27, 2016