MA Graphic Branding and Identity

University of the Arts London

Program Description

MA Graphic Branding and Identity

University of the Arts London

Understanding, translating and communicating brand stories graphically: it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression.

Content:

Driven by intelligent enquiry and evaluation, this programme encourages students to challenge what is understood about the meaning of graphic branding. It explores the strategic thinking underlying brands and focuses on how that strategy can drive the creative expression.

Look around you and you will see examples of the power of brands - on the High Street, within organisations and in the media. From Coca Cola to Virgin, the most successful brands are worth billions.

This MA course focuses on the role of visual identity within branding. The aim is to produce versatile and creative practitioners who understand design within a business, social and cultural context.

It addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity. The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies. As well as developing a deeper knowledge of branding and graphic design, you will gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent personal project that investigates these principles and their application.

Learning at this level will be about research, intellectual engagement, discovery, interaction and change. The final product for us is not in itself the goal - it is the research, exploration, evaluation and intellectual understanding of branding and identity that makes this MA distinctive.

This school offers programs in:
  • English

Careers

We know what it takes to be successful in your chosen field. Your tutors are professionals in their own right and understand what you need to help you establish your career.

Careers and Employability is dedicated to helping students build up work-relevant skills, knowledge, experience and networks throughout your time here.

Creative Opportunities is the UAL job and work placement website for students and graduates, advertising hundreds of creative opportunities each month. This includes ArtsTemps in-house recruitment agency, placing students and graduates in paid temping roles within the University.

UAL houses a number of organisations which promote aspects of career development in the arts and media, and which hold regular workshops and careers fairs. These include:

  • Own-It (intellectual property issues)
  • ArtQuest (career development resource for artists and designers)

Cost & Fees

Home/EU Fee

£8,000 (Full Time). £1,000 discount available to Home/EU students successfully awarded a UAL BA, FdA, PgCert or PgDip.

Course fees may be paid in instalments

A range of scholarships, bursaries and awards are available to postgraduate students at University of the Arts London. For more information visit the Postgraduate Funding page.

International Fee

£15,950 (Full Time) Course fees may be paid in instalments

A range of scholarships, bursaries and awards are available to postgraduate students at University of the Arts London. For more information visit the Postgraduate Funding page.

Miscellaneous

College: London College of Communication



Last updated March 3, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
15 months
Full time
Price
Price
17,230 GBP
Information
Deadline
Start date Sept. 2016
Place
United Kingdom London, England
Application deadline Request Info
End date Request Info
Duration 15 months
Price 17,230 GBP
International Fee: £17,230 per year (2016/17 fees); Home/EU Fee: £8,250 per year (2016/17 fees)