MA Fashion Marketing and Branding
The MA Fashion Marketing and Branding (formerly known as Fashion and Textile Marketing) at Winchester School of Art, University of Southampton, provides a programme in which you can develop your skills and knowledge in your field of interest. The programme equips you with both the practical skills and the intellectual framework, appropriate to your specialism, to allow you to work competently at a master’s level. It provides you with the tools to engage with your field, to take part in current debates regarding the issues influencing it and to judge your own outcomes within this context.
MA Fashion Marketing and Branding at Winchester School of Art is designed to balance the theoretical knowledge and practical skills required to succeed in marketing roles in international based fashion and textile brands.
This MA pathway will explore the specific marketing challenges and opportunities that exist within the world of fashion and its supporting textiles industries. The global nature of the Fashion industry, coupled with rapid advances in communication and digital technologies, have changed the nature of how we view the world of fashion and how consumers' tastes develop. In this context, the world of Fashion demands a focused and knowledge based approach to marketing.
You will critically analyse your ideas in relation to contemporary issues and theories of fashion and textile marketing from a local and global perspective. You will have the opportunity to develop the critical thinking and skills required for a successful career in Fashion & Textile Marketing, enabling you to respond positively to the changing demands of clients and consumers.
Subjects covered include:
1. The history of fashion
2. Strategic marketing
4. Trend forecasting
5. Creating value for fashion consumers
6. Visual merchandising
7. Market and consumer segmentation
8. Marketing communications
9. Corporate social responsibility
10. Research skills
Students are encouraged from a wide variety of disciplines, including marketing. This pathway is open to management based students without an arts portfolio or to students from arts, humanities, social sciences, engineering and science backgrounds.