MA Design Management

Winchester School of Art – University of Southampton

Program Description

MA Design Management

Winchester School of Art – University of Southampton

MA  Design Management

Design at its essence connects creativity and innovation. Excellence in design gives companies the means to gain competitive advantage by creating attractive propositions for more demanding customers. Managing the generation and successful exploitation of new ideas is crucial for all companies.

Design at its essence connects creativity and innovation. Excellence in design gives companies the means to gain competitive advantage by creating attractive propositions for more demanding customers. Managing the generation and successful exploitation of new ideas is crucial for all companies.

This pathway is aimed at individuals eager to develop a career in Design Management that is relevant to a wide sector of service and manufacturing industries. You will be encouraged to develop original and creative ideas that will allow you to negotiate and co-create with designers, marketers, financiers, lawyers, and clients in the pursuit of the best design thinking.

You will be able to develop your thinking and skills in the following Design Management challenges:

  • The relationship of a consumer focus and design processes
  • The relationship of design and law, especially in intellectual property
  • Brand equity development in excellent design
  • New product development processes
  • Finance and design
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2017
Duration
Duration
1 year
Full time
Price
Price
Information
Deadline
Start date Aug. 2017
Place
United Kingdom Winchester, England
Application deadline Request Info
End date Request Info
Duration 1 year
Price Request Info