MA Advertising Design Management
The advertising industry is undergoing massive changes as new technologies alter the way in which marketing professionals communicate with their target customers and understand the impact of their designs.
Students studying MA Advertising Design Management learn how advertising is created from the advertising pitch through to identifying the target audience, creative strategy, creative briefing, the appraisal of creative ideas and campaign evaluation through set projects and live industry set briefs. You will build a critical awareness of the advertising industry and the challenges it faces today and develop an understanding of how other communication tools work.
The focus on MA Advertising Design Management is on understanding the theoretical underpinning to marketing communications, being able to engage in discussion and debate on communications issues and developing a practical understanding of the functions of this important industry.
MA Advertising Design Management deals with varied and engaging issues such as visual analysis, management practice, theoretical models, existing and emerging media technologies. In an exciting environment, you will be challenged to practise critical thinking and analysis of contemporary and global advertising campaigns and develop a critical awareness of branded content.
Students will be able to develop their thinking and skills in advertising management challenges such as:
- Digital content and the impact of electronic publishing
- Consumer culture
- Broadcast media
- Mobile media and mobile marketing
- Corporate advertising
- Content marketing
- Analysis of visual advertising
- Measuring the impact of advertising
- Brand management
- Social media and community management
While creative issues and design are explored and discussed in depth on MA Advertising Design Management, it is aimed at students who want to manage the process rather than those wish to be creative people or designers.