M.Sc. International Marketing with Tourism and Events - France/UK

IPAG Business School

Program Description

M.Sc. International Marketing with Tourism and Events - France/UK

IPAG Business School

Presentation

The Master of Science (M.Sc.) in International Marketing with Tourism and Events, offered jointly by Ipag Business School and Edinburgh Napier University, is ideal for students who aim to enrich their background and career in global marketing strategies.

Each of these programmes, taught completely in English, consists of three complementary components:

  • 1st semester of studies in Edinburgh,
  • 2nd semester of studies in Nice,
  • Masters Dissertation (and optional internship).

International Marketing with Tourism and Events

Tourism, recreation and entertainment have added a new dimension to the mobility of people and unexploited business perspectives. This is clearly illustrated by the considerable growth in the number of international events taking place around the world, in the areas of culture, sports, entertainment and exhibitions.

Therefore, there is an increasing demand for managers and executives with marketing competence and skills in tourism and events.

This Master of Science degree enables graduates to:

  • Acquire a thorough knowledge of marketing, market analysis, marketing and communication strategies,
  • Develop proficiency in the fields of tourism and events marketing from the concept of the organisation to the promotion of national and international cultural, sporting and commercial activities.
This school offers programs in:
  • English


Last updated September 21, 2015
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Jan. 2017
Duration
Duration
2 semesters
Full time
Price
Price
Information
Deadline
Start date Sept. 2016
Place
United Kingdom Edinburgh, Scotland
Application deadline Request Info
End date Dec. 20, 2016
Duration 2 semesters
Price Request Info
Start date Jan. 2017
Place
France Nice, Provence-Alpes-Cote d'Azur
Application deadline Request Info
End date June 30, 2017
Duration 2 semesters
Price Request Info