Would you like to gain digital marketing skills and strategies while acquiring a deeper understanding of marketing fundamentals? As a student in Walden’s M.S. in Marketing program, you will explore:
- Traditional and cutting-edge marketing topics, from brand differentiation to digital media strategy.
- The importance of customer understanding and relationship marketing in customer retention and the roles of persuasion and storytelling in developing content.
- The process of analyzing marketing metrics as a way to inform strategic decision making.
In this online marketing master’s degree program, you will also have the opportunity to synthesize your knowledge by developing a strategic marketing plan for a real or fictional business.
This school offers programs in:
Last updated March 15, 2016