M.S. in Marketing - General

Walden University

Program Description

M.S. in Marketing - General

Walden University

Would you like to gain digital marketing skills and strategies while acquiring a deeper understanding of marketing fundamentals? As a student in Walden’s M.S. in Marketing program, you will explore:

  • Traditional and cutting-edge marketing topics, from brand differentiation to digital media strategy.
  • The importance of customer understanding and relationship marketing in customer retention and the roles of persuasion and storytelling in developing content.
  • The process of analyzing marketing metrics as a way to inform strategic decision making.

In this online marketing master’s degree program, you will also have the opportunity to synthesize your knowledge by developing a strategic marketing plan for a real or fictional business.

This school offers programs in:
  • English


Last updated March 15, 2016
Duration & Price
This course is Online
Start Date
Start date
Oct. 2016
Duration
Duration
Full time
Price
Price
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Deadline
Start date Oct. 2016
Place
USA Minneapolis, Minnesota
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