Grande Ecole Master's Degree - Major in Consumer Goods Marketing

ESSCA School of Management

Program Description

Grande Ecole Master's Degree - Major in Consumer Goods Marketing

ESSCA School of Management

As a member of the prestigious “Conférence des Grandes Ecoles”, ESSCA (Ecole Supérieure des Sciences Commerciales d’Angers) is an unmistakably French but at the same time resolutely European and international School of Management. It offers a state accredited Master in Management degree (diplôme Grande Ecole) which attracts students from all over the world.
In 2006 the ESSCA Master programme was the first French graduate programme in management to obtain the EPAS* label of excellence awarded by the European Foundation for Management Development. In May 2009 the programme was re-accredited for the maximum period of 5 years.
As part of the internationalisation process, ESSCA is offering two specialisations of the “Grande Ecole Master degree” in English, with more in the pipeline.

Programme structure*


SEMESTER A - PARIS or ANGERS

Core courses :

- The various types of Marketing Digital Management

- Customer Relationship Management (CRM)

- Leadership and Strategy

Electives :

- French Language

- Country Risk Analysis

SEMESTER B - SHANGHAI OR ANGERS

ANGERS

Core courses

- International Marketing

- Country Risk Analysis

- Business and Market Dynamics

Electives

- European Integration and Business Environment

- International Strategic Management

- International Monetary Governance

- French Language

SHANGHAI

Core courses

- Strategic and Supply Chain Management

- Branding and Retailing in Asia

- Cross Cultural Management and Negotiation

Electives

- Digital Marketing

- Asian Business Research Project

- Asian Economy and Geopolitics

- Country Risk Analysis

- Chinese Language

SEMESTER C : ANGERS

Core courses

- International Sourcing

- Brand Management

- Sales Development

- Retailer’s Strategy and Marketing

Electives

- Advertising Management in the 21st Century (Digital Marketing Communication)

- Luxury Marketing

- Services Marketing and Management

- French Language


SEMESTER D Applied Research Semester

During this semester, students complete:

- A six-month in-company internship;

- A master’s thesis based on a concrete topic of Marketing in coherence with the student’s professional project and including significant empirical work.

The thesis is written under regular supervision of a faculty member.

This school offers programs in:
  • English


Last updated April 22, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2016
Jan. 2017
Duration
Duration
2 years
Full time
Price
Price
9,100 EUR
Information
Deadline
Start date Aug. 2016
Place
France Paris, Ile-de-France
Application deadline Request Info
End date Request Info
Duration 2 years
Price 9,100 EUR
Per year
Start date Jan. 2017
Place
China Shanghai
Application deadline Request Info
End date Request Info
Duration 2 years
Price 9,100 EUR
Per year
Start date Sept. 2016
Place
France Angers, Pays de la Loire
Application deadline Request Info
End date Request Info
Duration 2 years
Price 9,100 EUR
Per year