The fashion industry is characterized by an increasingly complex development and marketing process throughout the value chain. It is also characterized by the presence of a highly evolved consumer who can act as the end customer, co-creator or even business partner for any creative product.
The aim of the Master in Fashion Design Management is to allow students to acquire the techniques and aesthetic awareness necessary to be able to fully engage with the processes of commercial analysis and strategy identification, both in terms of assessing feasibility and in terms of their execution. The development of intellectual, imaginative and creative skills, allowing students to think along innovative and strategic lines, is a key theme throughout both the theoretical and applied elements of the course.
Professional opportunities: The multidisciplinary and holistic teaching approach ensures that graduates have the necessary knowledge and skills to embark on a career within the international fashion industry. Graduates will be able to find work placements at any given point along the supply network, whether it be in the area of idea conception and design, product management and merchandising, production, branding and marketing, sales or customer care.
Graduates will go on to fulfil roles such as: Product Manager or Fashion Merchandiser in a range of organisations spanning production and services enterprises, Fashion Brands in the ready to wear sector, industrial manufacturing firms and creative consultancies.
Target: The Master is aimed at graduates from the faculties of fashion design and economics.
Methodology and structure:
The Master course trains students through means of practical experience, research and design that complements a curriculum rich in theoretical and technical stimulus. Practical experience is gained with the development of projects, carried out in collaboration with external agencies and professionals who also provide students with support throughout their training.
The course is structured around the development of 3 key projects, increasing in complexity as the course progresses. These projects are assessed against pre-defined criteria and in terms of their social, cultural, ethical and economic impact viewed from the perspective of key stakeholders and judged in terms of their relevance to the specific sector. This is considered over the long-term, taking into account contemporary changes in taste, style and market tendencies.
In parallel to the applied component of study (development of real projects), students will, through traditional teaching, gain a thorough grounding in technical and technological aspects and acquire greater cultural awareness.
The course curriculum will cover:
- Traditional classroom teaching methods allowing students to acquire skills and knowledge around key cultural / methodological and relational aspects (communication, etc.)
- Workshops and applied design, involving strong student involvement through individual pieces of work, group work (projects, workshops, exercises, case-studies, use of technical simulations and role-plays etc.), supported by the participation of well-known designers who serve as examples of excellence in their chosen fields/sectors.
- At the end of the course, students will complete a final dissertation, which will assess the skills gained throughout the Master course.
- HISTORY AND CULTURE
- DESIGN METHODS
- COMMUNICATION LAB
- BUSINESS STRUCTURE AND ORGANISATION
- PRODUCT DESIGN: FASHION PRODUCT MANAGEMENT
- DESIGN MANAGEMENT: STRATEGY & BUSINESS
- FASHION DESIGN 1
- FASHION DESIGN 2
- FASHION DESIGN 3: MY FASHION DESIGN
- CASE HISTORY
This school offers programs in:
Last updated March 10, 2016