ESCE Master in International Business - International Marketing

ESCE Ecole Supérieure du Commerce Extérieur

Program Description

ESCE Master in International Business - International Marketing

ESCE Ecole Supérieure du Commerce Extérieur

Master in International Business - International Marketing

Providing the finest training for tomorrow’s international business leaders as well as enriching life experience have been the main objectives of ESCE for 40 years. In order to achieve these goals, our staff and faculty work harmoniously to create a highly interactive learning environment and to provide the largest range of opportunities for practical experience to our students. With 125 partner institutions around the world, ESCE takes pride in the growing diversity of its student population.

As an international student joining our 2-Year Masters Degree program, you will be studying alongside both French and international students. You will be immersed in a truly international environment while learning the French language and culture throughout the program in a professional setting.

Objectives

The International Marketing specializations delivered in English and in French offer common objectives which equip students with the knowledge and tools needed to make strategic marketing decisions such as:

  • Establishing and implementing a market study
  • Understanding how to conduct a brand analysis
  • Creating a marketing action plan
  • Constructing a communications plan
  • Mastering a marketing presentation
  • Building a team vision

Choice of minors

The students who follow this specialization in French select one of the two minors: Luxury Goods (Luxe) OR Fast-Moving-ConsumerGoods(Grande Consommation). According to the minor selected, the courses in the last semester will diverse appropriately

Possible Career Paths

Product Manager / Head of Group Marketing / International Operational Marketing Project Manager / Head of Market Research / Media Planner / Head of Advertising / Communications Manager

Program Advantages

  • A 2-year French Master’s degree accredited by the French Ministry of Education
  • Courses offered in English and in French
  • A wide selection of specializations highly relevant and practical to the current world economic and business situation
  • An internship semester included in the program
  • Superb location: Paris La Défense Business district – one of Europe’s largest business districts
  • Excellent Student Support Services: International and Career services departments
  • ESCE: Ranked #3 amongst Post-Bac Business Schools in France
  • A network of internationally trained scholars and professionals as Professors
  • Classmates from multilingual and multicultural backgrounds

This school offers programs in:
  • English


Last updated March 15, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
2 years
Full time
Price
Price
Information
Deadline
Start date Sept. 2016
Place
France Paris, Ile-de-France
Application deadline Request Info
End date Request Info
Duration 2 years
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