Contemporary Fashion Buying

Istituto Marangoni

Program Description

Contemporary Fashion Buying

Istituto Marangoni

The Course

The course in fashion buying will develop a thorough understanding of the national and global retail fashion industry, analyzing consumer behaviour at different market levels to compare the performance of different retail point of sale. The scope of the master’s is to grant the students the necessary abilities to recognize the value of point-of-sales (POS) as a means of communication to the public and to evaluate the appropriateness and the efficacy of different strategies in visual marketing. The fashion buyer has the task of developing a profitable high-end range thanks to advanced knowledge and understanding of strategies and techniques in buying and merchandising. Identifying the sourcing opportunities and management options of a supply chain in order to reach the business and commercial objectives demanded by international and Italian companies. Starting from the tastes of their own clients they must establish the correct plan to offer as well as the correct assortment. The buyer can have many different roles in the field of fashion. This professional figure will be able to define acquisition plans for wide distribution, for chain stores or for single boutiques. Thanks to a deep knowledge of the sector, production methodologies, to acquisition choices and sales techniques, can also work as a project manager or as production director. A part of these activities will consist of visiting different suppliers, a fair, and a trade show, while speaking many languages.

Learning outcomes

  • evaluate the performance of different retail methods with a particular focus on how they satisfy the needs and the desires of their clients at different market levels;
  • evaluate how the activity of buying, merchandising, design, technical functions, retail fashion and marketing contribute to a reaching of profitable objectives;
  • developing a profit lines and a merchandising plan, based on a critical analysis of sales data, fashion trends, reference to consumer targets and inventory flow of retailers;
  • evaluate the impact of corporate social responsibility, environmental and ethical problems, new technologies and of new business strategies in the fashion retail sector;
  • critically analyze studies published in the area of business and the management of retail organisations and successfully carry out autonomously individual research;

Course Themes

  • managing fashion marketing
  • introduction to buying
  • buying techniques
  • understanding buying
  • contemporary aspects of fashion
  • advanced buying
  • research methods
This school offers programs in:
  • English


Last updated January 6, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2016
Duration
Duration
1 year
Full time
Price
Price
21,700 EUR
Information
Deadline
Start date Oct. 2016
Place
Italy Milan
Application deadline Request Info
End date Request Info
United Kingdom London, England
Application deadline Request Info
End date Request Info
Duration 1 year
Price 21,700 EUR
tuition fee EU. Tuition fee non-EU: € 23.400. Enrolment fee: € 5.000.